World's leading pharmaceutical company
Pfizer (Thailand) wanted to educate consumers that their product called Ponstan is more than just a MC pain reliever in women. In fact, it can cure other pain as well such as headache, body ache, toothache, etc. Further more, they wanted to tone down its perception as being too strong of a medication due to the fact that it must be prescribed only by doctors or pharmacists.
So we created a mascot for Ponstan called Lamoon, a cuddly bear with a soft yellow hair. He is a friend who will be by your side when ever we feel pain, to understand, and to care. Creating a friendly and more accessible feeling. Pastel colors are used here to emphasize a softly, lovely, brightly feeling for women.
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